Private label
Clarify the product before a factory prices it.
Most private label projects run over budget in packaging, not in product. We write down what you actually want first, so the quotations you get back are for the same thing.
The brief
What goes into a specification a factory can price.
- Product specification sheet
- Materials, dimensions, weight, finish, function and the acceptable tolerance on each. Written once, sent to everyone.
- Logo and decoration method
- Printed, embossed, engraved or on a label — four different tools, four different costs, four different minimums.
- Packaging
- Inner, outer and retail. Whether artwork exists, who produces it, and whether the box is quoted inside the unit price or beside it.
- Sample policy
- What a sample costs, how long it takes, whether the cost is credited against the order, and what happens if the sample is wrong.
- MOQ per variant
- Stated explicitly, per colour and per size, because this is the single most common misunderstanding in a private label quotation.
- Labelling for your market
- Country of origin, language requirements, importer details and any category-specific marking the destination requires.
Limits
We write the brief. We do not design the product.
The brief makes quotations comparable and negotiation possible. It is not industrial design, and it does not replace a sample.
Not included
- Artwork, brand design or packaging origination.
- Intellectual property clearance or trademark advice.
- Physical inspection of a sample once it arrives.
- Any warranty that a factory will hold the quoted price.
Send the reference product and the market.
A photograph of something close, the quantity you have in mind, and where it will be sold. That is enough to start the brief.